Jeddah: Coinciding with World Arabic Language Day celebrated on December 18 every year, Universal Premium Motors agencies, Hongqi’s official distributor in Saudi Arabia, organized a special celebration for Arabic calligraphy to demonstrate the harmony between the beauty and design arts of Arabic. the calligraphy and designs of Hongqi, the future luxury car, which has always been committed to presenting the latest and greatest high-tech and luxury cars to its customers.
The celebration, which took place at Hongqi’s exhibition halls in Riyadh, Jeddah and Khobar, coincided with the celebration of World Arabic Language Day 2021 and the successful collaborative efforts led by the Kingdom of Saudi Arabia. represented by the Ministry of Culture, in cooperation with 15 Arab countries. under the supervision of the Arab Educational, Cultural and Scientific Organization (ALECSO), to add “Arabic calligraphy: knowledge, know-how and practices” to the Representative List of the Intangible Cultural Heritage of Humanity of UNESCO.
The celebration is part of Hongqi’s role in supporting social responsibility programs, with the decision of the Saudi Ministry of Culture to support this art through various initiatives, including the “Year of Calligraphy” initiative Arabic” through which numerous events and activities have taken place throughout 2020. and 2021 and has witnessed great community interaction which has cemented the Kingdom’s position as a global hub for calligraphy and arab arts.
Speaking on the occasion, Mr. Fathy Allam, Director of Hongqi, Universal Premium Motors Agencies, said “we are so happy to be part of this celebration.
on Arabic calligraphy in recognition of its important role in presenting the treasures of the Arabic language and its beautiful designs, shapes and details”.
“Decorated with a special design prepared by the Ministry of Culture on the occasion of the Year of Arabic Calligraphy, Honggqi’s luxury cars were presented during
the celebration in our showrooms in Riyadh, Jeddah and Khobar which hosted professional calligraphers who presented visitors and customers with paintings bearing their names in various forms and designs of Arabic calligraphy,” he added.
“Universal Premium Motors agencies have taken the responsibility to contribute to the improvement and development of Arabic Calligraphy, as well as to present its in-depth content to members of our community in order to maintain our national identity and cultural heritage by supporting individuals talented and showcasing the beauty of Arabic calligraphy that is deeply rooted in Saudi culture,” Allam added.
About FAW Group Corporation
FAW Group Corporation (“First Automobile Works”) is one of China’s state-owned automobile manufacturing enterprises, headquartered in Changchun, Jilin, China. FAW’s product line includes automobiles, buses, light, medium and heavy trucks and auto parts. FAW Group Corporation became China’s leading automaker when it unveiled the country’s first handcrafted passenger car, the Hongqi in 1958.
FAW Group Corporation continued to evolve into one of China’s “big four” automakers. In 2014, the company ranked third in terms of production, producing 2.7 million vehicles for the local and global market.
Hongqi is a division of FAW Group Corporation, the giant Chinese automobile manufacturer founded in 1953. Hongqi, the future of luxury vehicles, not only in China, but around the world, has won widespread admiration and praise. scale due to its superior quality. specifications, attractive designs and high quality vehicles. Hongqi vehicles are considered an icon that reflects the tremendous development of China’s automotive industry globally.
About Al-Tawkilat Premium
Universal Premium Motors Agencies is one of the largest automotive companies with over 70 years of experience serving customers in Saudi Arabia. It is part of Tawad Holding which has business interests in automotive retail, car rental and leasing, consumer finance, real estate, power generation, heavy construction equipment and accessories automobiles.
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Marketing and Public Relations – Universal Premium Motors Agencies
© Press Release 2021